● About
Ten years as a senior graphic designer. The work still starts with placement, not pixels.
I'm Madhan — a Bengaluru-based senior graphic designer with just over ten years across print, digital and large-format campaign work. I've spent that decade inside enterprise accounts most designers never get close to: Mphasis, Tech Mahindra, ABB, Comviva and Prestige, among others, trusting me with the parts of their brand that couldn't afford to look careless.
That trust didn't arrive on day one. I started as a Junior Graphic Designer at Strategic Outsources in 2015, learning Photoshop, Illustrator and InDesign inside a live client-delivery agency where there was no room to be slow. By 2019, I'd been promoted to Senior Designer at Greenhouse Brandworks — four years into what became a nine-year run there — managing six enterprise accounts at once and owning the agency's pre-press standards: the unglamorous work of making sure a file that looks right on screen also prints right.
The path here wasn't the usual one. My degree is an M.Sc in Information Technology, not a design diploma, which might explain why I treat a design file the way an engineer treats a system. Bleed, crop marks, colour separation and file specs aren't afterthoughts; they're the difference between a piece that ships clean and one that comes back from the printer wrong. That same instinct is why I moved early on Adobe Firefly and Midjourney — not to replace the craft, but to compress the distance between a rough idea and a proofable layout.
After a year designing large-format campaigns and a full coffee-table book at Creative Connect, I left agency structure behind in late 2025 to design independently — taking on print, campaign and brand work directly with clients instead of through an agency account manager. That's still where things stand. The'currently taking new work' note in the footer below isn't a placeholder; it's an accurate description of my week.
None of that changes the actual approach: understand where a piece has to land — a feed, a hoarding at 60 km/h, a folded brochure — before a single pixel gets placed. I work in English, Tamil and Kannada, which covers most of the briefs that land on my desk in and around Bengaluru. I still enjoy the part of the job most people skip past: the pre-press pass that makes sure what you approved on screen is exactly what comes back from the printer.
Most campaigns are one idea, resized until it fits everywhere and works nowhere. I design the other way: format first, distance and attention span first — and I let the piece grow out of that.
Approach
Placement
before pixels
●BRIEF & PLACEMENT
Before I open a blank canvas, I want to know exactly where this lives: a feed, a highway hoarding, a banner slot, a folded brochure. That single answer decides type size, contrast, even how many words I'm allowed.
●CONCEPT & LAYOUT
Sketches come next, tuned to the format's real constraints: three seconds for a billboard, a careful sequence for a six-panel carousel. I'd rather solve the hierarchy on paper than in a file I'll have to undo.
●DESIGN & PROOF
Every file gets built press-ready from the start: registration, bleed, colour separation — because I spent too many years fixing files that weren't. What ships is what was designed, not a rushed export of it.
●DELIVERY
Final assets go out in the right spec for exactly where they're landing, with variants built in when a campaign needs to flex across formats. Nothing gets left for someone else to resize.
● Common Questions
Is Madhan available for freelance or contract design work?
Yes. Since late 2025 I've been designing independently, taking on print, campaign and digital projects directly with brands and agencies rather than through an agency account manager. The 'currently taking new work' note in the site's footer reflects my actual availability, not a placeholder.
What industries and clients has Madhan designed for?
Primarily enterprise technology and real estate, including Mphasis, Tech Mahindra, ABB, Comviva, FSS and Prestige, alongside direct campaign work for brands, course creators and community events. My ten-plus years span both large-account brand compliance and fast-turnaround creative campaign work.
Does Madhan handle both print and digital design?
Yes, end-to-end, across both formats. My background covers everything from Instagram carousels and web banners to large-format outdoor hoardings and pre-press-ready print files, including CMYK/Pantone colour accuracy, bleed and crop marks for commercial print production.
Where is Madhan based, and does he work with clients outside Bengaluru?
I'm based in Frazer Town, Bengaluru, and fluent in English, Tamil and Kannada. My enterprise and campaign work has been concentrated in and around Bengaluru — reach out via the contact page to talk through a specific brief.